Sha Bao Yu's marketing plan was actually quite simple.
Before the car was launched, they would drive a Mingwei prototype on road tests nationwide.
In later years, this was a common marketing scheme used by many car companies to release new cars, and it was not uncommon.
This type of marketing could perfectly demonstrate the car's quality.
More importantly, in the 1990s, when there was a serious lack of entertainment, Sha Bao Yu could imagine how much attention this unique marketing approach could bring.
The reason why Zhao Huihuang was troubled was simple: Sha Bao Yu actually asked him to be the driver.
“Sha Shao, maybe we should get someone else, it's too flashy, it doesn't fit my low-key, steady, and domineering CEO persona.”
You're low-key?
Sha Bao Yu wondered if Zhao Huihuang had any misunderstandings about the word "low-key".
Leading a group to besiege the film studio, directly confronting the Yongchang County Magistrate, which of these actions showed that you were low-key?
“Huihuang, as a company leader, shouldn't you lead by example?
Besides, this is a great opportunity! You get to drive the company's bus and travel across the country for free.”
After Sha Bao Yu's earnest persuasion, Zhao Huihuang finally agreed to the marketing plan.
Three days later.
At the Huihuang company production base, a grand new car launch ceremony was held.
Sha Rui Jin, the top leader of Yongchang, was present at the event, delivering a speech that was both friendly and dignified.
He praised Huihuang company's spirit of innovation and pragmatism.
Under the recording of the provincial TV cameras, ten high-level executives of Huihuang company, led by Zhao Huihuang, would drive the newly launched Mingwei No. 1 bus on a nationwide road test.
The evening's Gan Prefecture News, once aired, attracted a lot of attention.
In an era lacking entertainment, it immediately sparked the curiosity of many.
That evening, Gan Prefecture TV received many calls hoping for live updates.
Many media outlets saw the news heat, and quickly wrote articles to report on it.
As the fleet dispersed from Gan Prefecture, heading in different directions across the country, the heat spread like a virus.
Many people with nothing better to do even analyzed the vehicle's next route based on media reports, waiting by the roadside just to catch a glimpse.
In Rong City, Qi Yuan An looked at the Rong City Daily's report on Huihuang Company's Mingwei No. 1 with a solemn expression, using a red pen to heavily circle the two characters Yongchang.
Yongchang Sha Rui Jin...
Far away in Binshi, Hu Yonglai directly threw the Binshi Morning News on the ground, sneering in disdain.
Huihuang Company's viral marketing approach truly sparked nationwide attention.
When Sha Bao Yu sat on the train and bought a copy of the Central Daily from a vendor, it also carried a detailed report on Huihuang Company.
He was sure that this was a successful marketing plan.
Huihuang Company became a household name, and the Mingwei No. 1 was deeply rooted in people's minds.
As long as they controlled the quality of the cars, Huihuang Company would enter a golden period of rapid development.
Under Sha Bao Yu's meticulous nurturing, Huihuang Company became another golden egg-laying goose.
Comrade Sha Rui Jin's economic achievements were also secured.
In this era where emphasis was placed on local economic development, Huihuang Company was a booster, propelling Sha Rui Jin's rapid progress, closing the gap between him and his competitors.
Even someone as calm as Sha Bao Yu felt a surge of excitement at this moment, a proud smile playing on his lips.
However, he was still filled with curiosity about this return to the capital.
He had settled things in Yongchang and was ready to return to Jingzhou.
After all, Gao Xiaofeng had promised to give him what he wanted when he came back.
But unexpectedly, he received a strict order from his grandfather, Sha Zhenjiang, to return to the capital as soon as possible.
As the train whistled, the stop time arrived, and the train resumed its journey.
Sha Bao Yu was lost in thought when a clear voice came from the side.
"Excuse me, sir, could you please move aside?"
Sha Bao Yu quickly stood up and looked over, discovering that it was a beautiful woman with a stunning appearance.
A pure black collared shirt paired with white wide-leg pants, her entire being exuded a fashionable elegance that was different from the atmosphere of this era.
Sha Bao Yu admired her for a moment before regaining his composure.
After he sat down again, he turned his attention back to the detailed report about Huihuang Company in the Central Daily.
"This company's marketing approach is very unique and memorable. The planner is a talented person."
The beautiful woman who had just sat down saw the newspaper content and leaned in with interest.
Sha Bao Yu's expression was strange. It felt strangely exhilarating to hear praise for himself from someone else, especially a beautiful woman.
He started talking about the marketing plan, and suddenly discovered that this woman had bold thinking, she wasn't bound by the constraints of this era, many of her ideas aligned with his.
"May I know this beautiful lady's name?"
Sha Bao Yu was genuinely interested in her.
"Don't you think you should tell me your name before asking for mine?"
"Hello, my name is Sha Bao Yu, nice to meet you!"
"I'm Liang Si Shen, nice to meet you too."
【10/10, yesterday's owed chapter】
【Today's update, 8 chapters, please wait】